Ação mostra que pedestre anda mais rápido que carro, em SP
Terça • 30 de Setembro • 2008
Olhem que ação bacana! Esse tem sido um dos motivos de muita gente estar saindo da cidade São Paulo e mudando para o interior: o trânsito. A MPM Propaganda começa uma nova ação para divulgar a Rádio SulAmérica Trânsito, emissora que transmite dicas e informações de como escapar do trânsito da cidade de São Paulo. A agência vai soltar promotores pelos congestionamentos da cidade com a seguinte mensagem impressa numa camiseta: “Tô andando mais rápido que você? Rádio SulAmérica Trânsito 92,1FM”, sugerindo que os motoristas sintonizem a emissora para escapar do congestionamento. A ação acontece até o fim do ano e deve se estender também para 2009, sempre no começo da manhã e nos finais de tarde, horários de pico do trânsito na capital paulista. Assistam ao vídeo da ação.
Fonte: Propmark
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