Heineken: Know the Signs
Sexta • 31 de Outubro • 2008
Como identificar uma bêbado? A Heineken acaba de lançar uma campanha promocional que ensina como você identificar um bêbado através de 5 sinais. Tem o bêbado chorão, o briguento, o dorminhoco, o exibicionista e o incômodo. A campanha chama para um hotsite, o “Know The Signs“, onde o internauta pode ver um vídeo de uma balada e tentar identificar os bêbados de plantão. A campanha tem foco no “seja um bêbado responsável”. O filme (meio viral por sinal) você confere abaixo:
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