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  Ford: The Road Not Taken

Sexta • 20 de Março • 2009

Novo comercial da Ford. Criação da JWT Auckland, com produção da Exit Films, Melbourne, e pós-produção da Fin Design, Sydney. O vídeo é uma verdadeira homenagem à Robert Frost, que foi um dos mais importantes poetas dos Estados Unidos no século XX, e chegou a receber quatro prêmios Pulitzer. O filme narra o seu poema “The Road Not Taken”, que você confere abaixo:

“TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;

Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,

And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.”