Samsung BEAT Edition DJ | The Last Call
Sexta • 3 de Julho • 2009
Nova campanha para promover o Samsung BEAT Edition DJ, novo celular que já chegamos a falar aqui no blog.
“The Last Call” é uma promoção que está rolando na Europa, focando os amantes da música e da dança, que terão a chance de ganhar €10,000 e levar o nome do seu paÃs através do “The Eurovision Dance Contest”. Para se inscrever, os candidatos tinham que fazer o embed de um widget da campanha, estrelado pela cantora suéca September, em seu blog, facebook ou myspace, e chamar o máximo de pessoas possÃveis para clicá-lo. Os widgets mais clicados foram escolhidos entre 8 e 15 de junho, e que agora os selecionados irão participar, no dia 7 de julho, de uma competição de 24 horas de dança, no Matter Nightclub, na O2 em Londres.
Cada escolhido ganhará uma página na internet através do site da campanha. No total são 100 finalistas, que receberão um Samsung BEAT Edition DJ, com uma playlist de 24 horas de música. Os competidores deverão dançar sem parar. Se algum telefone tocar, ou receber uma mensagem, seja de amigo ou até mesmo um engano, o competidor será eliminado. Se ele parar de dançar, idem. As músicas que cada participante ouvirá durante a competição, será escolhida pelos próprios internautas através da página de cada competidor. A competição será transmitida ao vivo através do site ou do tal widget. O vencedor disso tudo, além de levar os €10,000 para casa, ainda irá jantar com September e pegar uma balada com a cantora.
Para se inteirar mais sobre a campanha, entre no site www.thelastcall.tv. Dois vÃdeos bem bacanas foram lançados para a campanha, estrelados pelos próprios competidores, onde eles imploram para que os amigos não liguem para eles no dia da competição e outro onde cada um mostra o estilo de dança que gosta. Bizarro. No bom sentido.
DON’T CALL ME
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