Royal Mail | Mail In The Digital Age
Sexta • 24 de Julho • 2009
O Royal Mail, serviço de correios oficial no Reino Unido, acaba de lançar uma campanha bem bacana.
“Mail In The Digital Age” é criação da Proximity London, onde foram enviadas 3,000 direct mails para anunciantes e suas agências, contendo uma cartão de apresentação, um óculos 3D e o endereço do site www.add-a-dimension.co.uk, onde o cliente entendia toda a ação.
O site diz:
“As comunicações de marketing das empresas estão se tornando cada vez mais digitais e você provavelmente vai engajar os seus consumidores através de emails e sites, como este. E por que não? O conteúdo digital pode ser ágil, flexível e trazer consigo uma experiência impressionante. Mas nós não convidamos você aqui por e-mail. Nós enviamos a você o seu óculos 3D através de uma mala direta para lhe mostrar algo novo. Queremos informá-lo sobre o poder do Direct Mail quando você usá-lo em parceria com o conteúdo digital - que é quando Direct Mail acrescenta uma dimensão completamente nova: um aumento da eficácia das suas campanhas de até 62%. Gostaríamos de mostrar a você como Direct Mail e digitais podem trabalhar juntos em quatro formas principais: Drive purchase, Share information, Learn more e Brand Experience.”
O site continha uma experiência digital em 3D (por isso o óculos), com um vídeo bem bacana, que você confere logo abaixo.
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