Denver Water | Grass is Dumb
Quinta • 30 de Julho • 2009
Achei bem bacana a nova campanha da Denver Water, companhia de abastecimento de água da cidade de Denver (EUA), que segue a sua já conhecida campanha Use Only What You Need (Use apenas o que precisa), que luta contra o desperdĂcio de água. Já conhecida por suas ações de guerrilha, filmes, anĂşncios e hotsites com dicas de como economizar água, a nova fase da campanha chama-se “Grass Is Dumb” (grama Ă© burra).
Seguindo com uma sĂ©rie de impressos, outdoors, comerciais e algumas ações bacanas, a campanha criada pela Sukle Advertising & Design tem como objetivo mostrar que a grama Ă© burra, portanto regue-a 2 minutos a menos e ela nem vai reparar. É claro que tudo isso Ă© passado com uma certa dose de humor. Enfim, vale a pena o post. Confira os 2 vĂdeos lançados abaixo.
DOG
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