Ballantine’s lança garrafa com equalizador gráfico iluminado
Terça • 8 de Dezembro • 2009
A marca de whisky Ballantine’s acaba de lançar as primeiras garrafas de whisky do mundo com iluminação própria. Isso mesmo! Em tons de azul escuro, as novas garrafas ‘Ballantine’s Finest’ refletem um equalizador gráfico que reage ao som.
A inovadora edição dessas garrafas fazem parte da campanha “Listen to Your Beat”, onde a marca foca na diversão noturna, e que inclui também t-shirts, posters e outro material para os funcionários dos bares. Ao todo, foram lançadas no mercado 20 mil unidades deste whisky que serão distribuídas por 34 mercados considerados estratégicos para a Ballantine’s. A Alemanha é, por enquanto, o único país onde a edição especial já é comercializada.
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