Peugeot apresenta ao mundo a sua nova identidade
Sexta • 8 de Janeiro • 2010
A Peugeot anunciou nexta sexta-feira, 8, em Paris, a atualização de sua logomarca, bem como sua nova assinatura global, num evento em que reuniu a imprensa internacional.
AlĂ©m do novo universo visual, a montadora apresenta a polĂtica que norteará suas ações em termos de sustentabilidade. A Peugeot adota uma assinatura internacional Ăşnica, que será utilizada em toda a sua comunicação. O LeĂŁo, ligado Ă Peugeot desde 1858, tambĂ©m muda. Criado pelos designers da marca, o novo Ăcone Ă© mais simples e mais dinâmico em termos de movimento, alĂ©m de apresentar aspecto metalizado.
O LeĂŁo se libertou da bandeira azul para, segundo a marca, melhor exprimir sua força. O tom de azul que simboliza a Peugeot se torna mais profundo e chega ao lettering, onde se lĂŞ o nome da marca. O primeiro veĂculo a ostentar o novo LeĂŁo será o Peugeot RCZ, com lançamento no mercado europeu previsto para o primeiro semestre de 2010.
A rede Peugeot, constituĂda por 10 mil pontos de contato no mundo, adotará nova identidade visual atĂ© o final de 2012. A marca passa a contar tambĂ©m com uma nova identidade sonora, uma assinatura exclusiva que finalizará spots e comerciais. “Motion & Emotion” (movimento e emoção), com o mesmo significado tanto em inglĂŞs quanto no francĂŞs, passa a ser a nova expressĂŁo da marca em caráter global.
Com o intuito de vencer o ‘desafio ambiental’, a marca informa estar investindo de forma contĂnua em diversas tecnologias para responder Ă s necessidades de mobilidade, sem deixar de lado o prazer de condução. Assim, prossegue na melhoria do rendimento dos motores tĂ©rmicos e desenvolve soluções de ‘ruptura’. A exemplo disso, lançará em 2010 um veĂculo elĂ©trico, o iOn. Em 2011, introduzirá no Peugeot 3008 a tecnologia hĂbrida diesel, designada HYbrid4, e o sistema de micro-hibridação e-HDi. Em 2012, será proposta uma versĂŁo recarregável da tecnologia hĂbrida.
Abaixo o vĂdeo lançado para apresentar o novo logotipo. A criação Ă© da BETC Euro RSCG, com produção da Partizan Midi Minuit.
Fontes: M&M, CCSP e Fubiz



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