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  Peugeot apresenta ao mundo a sua nova identidade

Sexta • 8 de Janeiro • 2010

evolucapeugeot.jpg

A Peugeot anunciou nexta sexta-feira, 8, em Paris, a atualização de sua logomarca, bem como sua nova assinatura global, num evento em que reuniu a imprensa internacional.

Além do novo universo visual, a montadora apresenta a política que norteará suas ações em termos de sustentabilidade. A Peugeot adota uma assinatura internacional única, que será utilizada em toda a sua comunicação. O Leão, ligado à Peugeot desde 1858, também muda. Criado pelos designers da marca, o novo ícone é mais simples e mais dinâmico em termos de movimento, além de apresentar aspecto metalizado.

O Leão se libertou da bandeira azul para, segundo a marca, melhor exprimir sua força. O tom de azul que simboliza a Peugeot se torna mais profundo e chega ao lettering, onde se lê o nome da marca. O primeiro veículo a ostentar o novo Leão será o Peugeot RCZ, com lançamento no mercado europeu previsto para o primeiro semestre de 2010.

A rede Peugeot, constituĂ­da por 10 mil pontos de contato no mundo, adotará nova identidade visual atĂ© o final de 2012. A marca passa a contar tambĂ©m com uma nova identidade sonora, uma assinatura exclusiva que finalizará spots e comerciais. “Motion & Emotion” (movimento e emoção), com o mesmo significado tanto em inglĂŞs quanto no francĂŞs, passa a ser a nova expressĂŁo da marca em caráter global.

Com o intuito de vencer o ‘desafio ambiental’, a marca informa estar investindo de forma contĂ­nua em diversas tecnologias para responder Ă s necessidades de mobilidade, sem deixar de lado o prazer de condução. Assim, prossegue na melhoria do rendimento dos motores tĂ©rmicos e desenvolve soluções de ‘ruptura’. A exemplo disso, lançará em 2010 um veĂ­culo elĂ©trico, o iOn. Em 2011, introduzirá no Peugeot 3008 a tecnologia hĂ­brida diesel, designada HYbrid4, e o sistema de micro-hibridação e-HDi. Em 2012, será proposta uma versĂŁo recarregável da tecnologia hĂ­brida.

Abaixo o vídeo lançado para apresentar o novo logotipo. A criação é da BETC Euro RSCG, com produção da Partizan Midi Minuit.


Fontes: M&M, CCSP e Fubiz

Postado por Ypsilon2 (2551 views)
Categoria : Design, Publicidade, Motion Graphics, Marketing
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