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  Coke Zero | Dept. of Fannovation

Quinta • 21 de Janeiro • 2010

cokezerofannovation.jpg

Muito bacana a nova campanha da Coca-Cola Zero para promover a sua parceria de patrocínio durante os jogos do NCAA, o principal campeonato de esportes universitários dos Estados Unidos.

Em uma de suas primeiras apostas no ‘crowdsourcing‘, a Coca-Cola Zero inovou com o lançamento do Department of Fannovation, um site colaborativo onde os norte-americanos podem enviar idéias para melhorar a experiência dos fãs do NCAA. Para engajar os consumidores a participarem da iniciativa, a marca promete grana para quem enviar as melhores idéias.

A criação é da Crispin Porter + Bogusky.


Fonte: Adivertido

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