Go to content Go to menu

  Sony | Recycle Project Jeans

Segunda • 25 de Janeiro • 2010

sonyjeansproject.jpg

Bacana essa ação lançada pela SONY no Japão, ainda no ano passado.

Trata-se da Recycle Project Jeans, uma iniciativa um tanto diferente, onde a Sony confeccionou 120 calças jeans a partir de tecidos de materiais publicitários antigos de seus produtos, promoções, eventos, etc. Trazendo consigo um novo conceito de reciclagem, as tais calças jeans foram penduradas em uma das laterais do prédio da Sony, em Tóquio. As peças eram únicas, sem nenhuma igual no mundo. Colocadas à venda pela bagatela de 15,000 ienes cada (OUCH!), no dia 24 de setembro, os usuários compradores poderiam buscá-las, ali mesmo, ao lado do prédio, onde profissionais escalavam as paredes e traziam as peças para os seus respectivos donos.

A grana arrecadada foi doada para fundos de recuperação de florestas. O projeto rendeu a Sony um total de $400,000 em mídia espontânea, fazendo com que a campanha experimental tenha sido um sucesso.

A agência responsável foi a Hakuhodo Kettle + Hakuhodo, de Tóquio.


via

42 comentários to “Sony | Recycle Project Jeans”

  1. wholesale jerseys Says,

    A grana arrecadada foi doada para fundos de recuperação de florestas. O projeto rendeu a Sony um total de $400,000 em mídia espontânea, fazendo com que a campanha experimental tenha sido um sucesso.

  2. swiss Gear backpack Says,

    The table basically would have columns that will help user to decide whether the estate is matching his interest.

  3. eyeglasses Says,

    I agree with your idea competely.I am looking forward to another great article from you. And I want to say air jordan shoes are so popular, the air jordan fusion sport shoes are fashion and there are so many yong people like them. Cheap air jordan 5 are hot selling all over the world.

  4. Buy Essays Online Says,

    Slightly wider than 1-3/4,” is has about half its friction loss so it will flow twice the water at the same pressure. In the photo, it’s hard to tell them apart—2” is the orange line.

  5. make money online Says,

    Que é verdadeiramente útil. Gostaria de perguntar se estaria tudo bem se eu mencionei alguns dos que, em meu próprio blog. Claro, eu iria de crédito que você, e link aqui também.

  6. atlantic Says,

    valeu a pena o read.I achei muito informativo, como eu tenho pesquisado muito ultimamente sobre questões práticas sobre o assunto.

  7. Replica Hermes Handbags Says,

    Wow, this is the best site I’ve ever read. Thank you for sharing this.

  8. north face denali sale Says,

    Although, like my aunt declared, Time flies.

  9. Trade Hard Links Says,

    A grana arrecadada foi doada para fundos de recuperação de florestas. O projeto rendeu a Sony um total de $400,000 em mídia espontânea, fazendo com que a campanha experimental tenha sido um sucesso.

  10. Debt Relief Says,

    I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.

  11. essay services reviews Says,

    O projeto rendeu a Sony um total de $400,000 em mídia espontânea, fazendo com que a campanha experimental tenha sido um sucesso.

  12. lpn classes Says,

    very nice info thanks for this

  13. Seo freelancer Says,

    The money earned from this project is use for absolutely right purpose.

  14. Dissertation Writing Says,

    This is an important trend that is showing even more strength with new employees.

  15. Mail Forwarding Says,

    your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.

  16. Accident Claims Says,

    Colocadas à venda pela bagatela de 15,000 ienes cada (OUCH!), no dia 24 de setembro, os usuários compradores poderiam buscá-las, ali mesmo, ao lado do prédio, onde profissionais escalavam as paredes e traziam as peças para os seus respectivos donos.

  17. Web Design Says,

    O projeto rendeu a Sony um total de $400,000 em mídia espontânea, fazendo com que a campanha experimental tenha sido um sucesso.

  18. DUI Lawyer Miami Florida Says,

    I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.

  19. los angeles carpet Says,

    would have columns that will help user to decide whether the estate is matching his interest.

  20. Car Hire Rugby Says,

    fazendo com que a campanha experimental tenha sido um sucesso.

  21. Web Design London Says,

    ali mesmo, ao lado do prédio, onde profissionais escalavam as paredes e traziam as peças para os seus respectivos donos.

  22. Hegn Says,

    I have tested to plop them down in a new hood. Let me knowthe exact numbers of the ones that give you trouble, and I will test if I can reproduce.Thanks for sharing.

  23. x ray technician Says,

    Sony um total de $400,000 em mídia espontânea, fazendo com que a campanha experimental tenha sido um sucesso.

  24. Exotic Car Rental Miami Says,

    I agree with your idea competely.I am looking forward to another great article from you.

  25. Exotic Car Rental Miami Says,

    I agree with your idea competely.I am looking forward to another great article from you.

  26. Glasgow Web Design Says,

    the water at the same pressure. In the photo, it’s hard to tell them apart—2” is the orange line.

  27. joomla developers Says,

    Appreciate your formulating an exceptionally decent article, It happened to see your website page as well as several written piece. Is exceedingly good type publishing.

  28. Feriebolig i Thailand Says,

    I have saved this webpage and I truly intend on visiting the site in the upcoming days.

  29. latest news today Says,

    Well this is a really great information about Recycle Jeans Project… I really like it…

  30. Postcard Marketing Says,

    Wow!!! This is a really very interesting blog… Well the pieces were unique without equal in the world. Offered for sale by the tune of 15.000 yen each

  31. outsourced Marketing Says,

    Hello, Great work, I’ve bookmarked this page and have a feeling I’ll be returning to it regularly.

  32. Tradeshow Shipping Says,

    Well the prospect course of action you have to be thinking of can be precisely what the idea you will save basically via morning one particular??

  33. Timeshares for sale Says,

    Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information

  34. Heart Attack Symptoms Says,

    You know this is a very good post i hadent thought about this for quite a while and you have like sparked me to look into it further and re educate my self in the subject….thanks,hope to see more of your posts soon

  35. Seo Orlando Says,

    ao lado do prédio, onde profissionais escalavam as paredes e traziam as peças para os seus respectivos donos.

  36. Web Design Agencies Says,

    ali mesmo, ao lado do prédio, onde profissionais escalavam as paredes e traziam as peças para os seus respectivos donos.

  37. chanel handbags Says,

    Thank you! You often write very interesting articles. You improved my mood.I’ll be back again.

  38. web hosting companies Says,

    You have done a great job by sharing this informative post. I would like to appreciate your good work and also would like to encourage you to keep it up.

  39. website hosting Says,

    Thanks for taking your time to share this information here.

  40. learn excel 2010 Says,

    well, this is actually a very awesome video and I do entertained it. It’s really good that you have shared this here

  41. Best Hosting Says,

    Thank you for demography a lot of a chance to apprehend my point of view, you apperceive that the job that I am placing actually is actually what I cost and is actually what you are several doing.

  42. web hosting Says,

    Excellent topic.Every one looking for this kind of valuable tips.

Comente

* Campos Obrigatório

Dados