SSRP | Embrace life
Sexta • 29 de Janeiro • 2010
Achei bem legal essa da Sussex Safer Roads Partnership (SSRP), um departamento governamental que se preocupa com a segurança nas estradas de Sussex no Reino Unido.
Embrace Life surge para mostrar que a vida Ă© importante e vocĂŞ deve agarrá-la, onde a campanha Ă© centrada em um vĂdeo emocional bem bacana. A ideia Ă© chocar sem ter sangue, cortes ou amputações, apenas uma cena em slowmotion mas que fornece todo o impacto ao espectador. Tudo isso apenas para avisar a coisa mais simples e que salva muitas vidas, use cinto de segurança.
Um grupo no Facebook também faz parte da campanha.
Fonte: Galo Clandestino



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